There exists a subtle message in the story but with a much larger context. An ever increasing pressure to improve profitability and deliver hyper growth to be able to return better share holder’s value is at the center of every enterprise. Let us talk about profitability. How does a company deliver improved profitability year on year? It is perhaps one single agenda enough to keep the CEOs awake in the night.
Profitability is primarily driven by two factors - by selling goods /services at a premium cost and by optimizing /cutting operational costs. Let us discuss the first driver. To be able to enjoy high profit margins, a company should have highly differentiated products from its competitors. The product should be able to deliver values like nobody else and should be sold at place where it has least competition.
Simply put, an organization should do everything to protect its products /services become commodity. One way to accomplish this is by creating a culture of innovation and by continuously reinventing products and services to be able to stay differentiated, stay ahead in the curve.
The second factor that attributes profitability for organizations is Automation or Robotization. Often it becomes a preferred approach to attain greater efficiency and economy of scale, and used as a primary tool for cost optimization. Profitable organizations continuously look for areas of operations that can be automated. Technology breakthroughs play a big role in bringing in automation.
For over a century companies have relied on automation to achieve profitability. The dawn of industrial automation can be found during the Industrial Revolution period, staring from 1760 all the way till 1940. It was the transition to new manufacturing processes that occurred in the period. This transition included going from hand production methods to machines, new chemical manufacturing and iron production processes, improved efficiency of water power, the increasing use of steam power and development of machine tools. The end result was better yield and profitability.
However automation led by technology, machine, and tools also brings unemployment to our society. There are dozens of such examples shining in our society today and it is just a beginning. We are at a point where most clerical, accounting and audit jobs can be almost automated. Customer care has been long put up on IVR system. Thanks to campaign automation tools such as Unica and Coremetrics marketing automation is a reality today. Retail has been steadily moving from brick and mortar stores to convenient online portals. Apple’s SIRI will soon take over your PA’s job. Business analysts and forecasting professionals will find hard to retain their jobs as big scale Analytics software will eventually bite into these jobs. Many back office clerical jobs such as scanning and digitization are automated easily. Many developed cities have fully automated their traffic signals. Even aircraft will soon fly in complete autopilot mode.
Slate's business and economics correspondent Matthew Yglesias recently wrote in his arcticle The Myth of Technological Unemployment, ‘Machines are replacing workers, in other words, but they've been doing so since the cotton gin and the spinning jenny.’
Andrew McAfee, principal research scientist at the Center for Digital Business in the MIT Sloan School of Management has been writing on this topic for a while. In his blog, andrewmcafee.org, McAfee highlighted joblessness concentrating on US manufacturing output and jobs over the past 40 years.
Courtesy: andrewmcafee.org |
While I don’t want to sound like a communist or a socialist, but there is a solid reason to be concerned. Despite strong government support and protection West could not stand the heat coming from first wave of outsourcing and automation. If automation takes a priority seat for developing nations where job creation is a fundamental need for next few decades, we are up for a bigger mess. While we cannot undermine the benefits of automation for turning our organizations more profitable, the adverse impact on employment is undeniable. It is a strange paradox. In one hand the quality and quantity of education is on the rise, our population is growing, on the other hand employment is shrinking.
My previous post was just a fictitious example to bring the consequences of automation alive at a workplace. I have been talking about this subject with many colleagues and peers in the industry and trying get their views. It is a common consensus across the board but no one is sure of the way out.
In future I will try to draw specific examples of roles on the lines of fire (Wave 1.0) as an impact of automation and discuss a few protection measures.